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Wednesday, April 17, 2013


GREENVILLE, S.C. (April 17, 2013) – BFGoodrich® Tires has signed on to become a title sponsor for the upcoming Jeep Beach event held by the Mid Florida Jeep Club in Daytona, Fla. between April 24-28, 2013.

Celebrating its 10th year, Jeep Beach is a five day family friendly event for Jeep owners and enthusiasts. Activities include obstacle courses for all driver levels, industry vendors and one of the largest Jeep parades in the Southeast.
“Jeep Beach is an extraordinary opportunity to spend time with Jeep owners,” said Rodrigo Alonso, Marketing Manager for BFGoodrich Light Truck Tires. “BFGoodrich has long been a tire of choice for these passionate drivers. We are excited to demonstrate the benefits of our tires on Jeeps driving on the beaches of Daytona.”

More than 1500 Jeep owners descend on Daytona Beach for this annual event, which benefits the Blue Ribbon Coalition, a national non-profit organization dedicated to protecting responsible recreational access to public lands and waters and the Volusia/Flagler County Boys and Girls Club.

About BFGoodrich
With more than 100 years of heritage, BFGoodrich® Tires is dedicated to providing high performance tires for those who have a passion for driving in virtually any environment. Combining technical expertise with 40 years of motorsports experience, BFGoodrich Tires delivers tires for a full range of driving experiences from ultra-high performance street to off-road terrain with one common theme – extreme performance. Come upgrade your performance with BFGoodrich and see where our tires can take you at, on Facebook at or on Twitter at @BFGoodrichTires.

About Mid Florida Beach Club
The Mid Florida Jeep Club is a family oriented Jeep club organized to bring family and friends together. The Club offers monthly trail rides and activities as well as attends other events such as poker runs and charity events throughout the state. The club occasionally participates in out-of-state trail rides and events. As a non-profit club, we have a strong emphasis on charity events providing help where needed. To raise money for charities, the club hosts the famous Jeep Beach event each year in the Daytona International Speedway, with a large Jeep only parade on world’s most famous beach on the last day.

Tom Sullivan
Manager, Public Relations
One Parkway South
Greenville, SC  29615
Office: 864.458.4321
Cell: 704.222.5488

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